This summer, New York Times Cooking is bringing home cooks inspiration around beloved summer produce and more, with a Recipe Emoji Line. From June 21– August 15, text any fruit or vegetable emoji to 361-COOK-NYT. In return, texters will receive a delicious free recipe, and will be guided to continue texting emojis for more free recipes.
The Recipe Emoji Line will feature over 150 of New York Times Cooking’s easiest and most popular recipes, many made for quick, hot-kitchen summer cooking, plus newly published recipes by New York Times Cooking journalists. From catching the end of the strawberry season, to transforming those enormous cobs of corn into something magical, and making every ripe summer tomato count — the Line will help make cooking decisions even easier, at any moment. In addition to recipes, the Line will surprise texters with recipe comments pulled from recipe Notes, beloved by the New York Times Cooking community members as a space for tips, lively discussion and even some heartwarming stories of why we cook.
Camilla Velasquez, general manager of the New York Times Food and Cooking says, “Each year, our readers turn to Cooking for delicious recipes to make the most of summer ingredients. Last summer, as everyone’s favorite summer produce hit its peak, we saw a spike in home cooks using our product to search for ingredients using fruits and veggies like peaches, strawberries, corn and tomatoes. So we decided to give readers and other curious cooks a chance to get free recipes through a Recipe Emoji Line. We hope that new users will be able to experience the ease and creativity of New York Times Cooking on the go.”